In my last post, I told a story using exercises from Jonah Sachs’ book Winning the Story Wars. Today I want to continue with the exercise by describing our brand muse, and sharing a conversation between our ‘brand mentor’ (our company) and our ‘brand hero’ (our customer).
The Captain muse says that our true goal is to empower those around us to become leaders themselves. It falls on us to bring out the heroic action from those around us. We steadfastly guide those who choose to follow and our greatest strength comes from the trust we inspires. We are idealistic, confident, tireless, and brave.
[This description adapted from Winning the Story Wars by Jonah Sachs.]
A Conversation Between Our Brand Hero and Brand Mentor
Setting: Online or in person
Mentor: Do great work. Be fulfilled. Have an impact.
Hero: That seems like such a distant dream – so far away and so hard to reach. What if I fail? What if I don’t have an impact?
Mentor: You have everything you need inside of you. Every person can have an impact on the world, and everyone should try. Believe in yourself.
Hero: The world is a big place… What if I just want to be more fulfilled personally or live a better life?
Mentor: That is exactly where you should start. To impact the world, start by improving yourself. You are more powerful and have more potential than you may know right now. Start with yourself, the rest will follow.
Hero: What does changing the world even mean… is it really possible?
Mentor: Impacting the world means making one person’s life better. It means serving the world around you and spreading love to other people. When you help one person you help the world.
Hero: I think I can do that. But where do I even start? There is so much to do. Who can help me on this journey?
Mentor: Start with today. We will help. That’s why we exist. We want to help you reach your potential and maximize your impact on the world.
Hero: Will you help all along the way?
Mentor: We will help when you want help and guide when you want guidance and serve alongside you when you need service.
Hero: How can I repay you?
Mentor. Do great work. Be fulfilled. Have an impact. Your fulfillment is our success. Your impact is our pride.
So there it is — an exchange between our brand hero and our brand mentor. We are here to help people do great work, be fulfilled and have an impact. Our audience is on the edge of greatness, poised with great talents and potential, but unsure of where to start and how to continue.
That’s what we’re here for. Our new logo (secrets coming out of the bag, here) represents our customer’s compass. We are a mentor ready to provide help whenever our hero needs it along his journey. And we’re here to help him enjoy the journey, for he”ll only pass this way once.