On Monday, my post was about the past year – reflections on what I did well, and also what I didn’t do so well. Today, I want to think in terms of the year ahead. Many times, our plan isn’t how things end up working out, but it still helps to have a plan to work towards. Sometimes God sends me in a different direction, and sometimes I just flat out plan poorly. Regardless, beginning with the end in mind helps me to structure my thinking and actions.
Like Monday, I’d like to cover two main topics:
- How I want to grow my business
- How I want to grow as a person
- Establish the business as being viable – This goal may come as no surprise, but in all reality, for all the work I’ve done, I still have not established a paying customer. This is by design, but 2012 is the year in which I will find those people willing to invest fully in the Living for Monday products/services based on good faith and shared principles.
- Have a core product/service to hang my hat on – In my estimation I am a little over 50% of the way to a minimum viable product (MVP) for my core ‘Career Design’ curriculum. In 2012, I’d like to take the MVP and make it outstanding. It will require several iterations, but with a full year ahead it can definitely happen.
- Diversify income streams – On top of having my core product complete, I want to start work on a second product to attract repeat customers. All the while I will work to develop online, one-on-one, seminar, and public speaking income streams.
- Build the Living for Monday values of integrity, excellence, service, innovation, and learning & personal development into our core operations – I think this speaks for itself, but we encourage all of our clients to seek work where they can find values alignment. Living for Monday will be no different – everyday I want our actions and operations to directly reflect our five core values.
- Set myself up to work from anywhere – A dream of mine is to own a business that allows me to travel and work from anywhere. That will mean leveraging technology and building trusting relationships with everyone I hire onto our team.
- Have two killer websites: LivingforMonday.com and MasteringPurpose.com – When you land on one of these two pages, I want you to know exactly what we offer and what we are all about. I want them to speak to our principles, our ‘why’, and have an impact on all who visit.
- Have a strong pre-launch with the goal of 20 initial paying clients – This is key. When I talk to Trey, my new teammate, I emphasize this point constantly. The key to a successful 2012 is a successful initial launch. It needs to be done right, it needs to be done professionally, and it needs to be compelling. If we succeed in doing so, I believe the product will speak for itself and we will meet our goals.
- Serve 50 paying clients in 2012 – ‘Clients’ in my mind are individuals, groups, seminars, speaking, etc. Any engagement where Living for Monday is paid to deliver compelling material on living a life of fulfillment and purpose is serving a paying client. This is ambitious, and we might not make it, but the thought of ‘what if’ is plenty to shoot for it anyways.
- Create and establish a free product to introduce people to the Living for Monday brand and style – I’ve had two outstanding conversations related to what we can give away for free to show potential customers how much value we can deliver. I’ve got some big ideas on this, and I think it will turn into our free eBook, a free seminar, and a series of YouTube videos. I’m excited and it’s going to be compelling.
- Establish a Living for Monday ‘tribe’ – The number that comes to mind is 2500. But in all reality, the number doesn’t matter. I want to build a tribe of people that believe in what we do, what we stand for, and love our products and free content.
- Invest in friends and family. I thrive on relationships and I want to continue to establish strong, meaningful ties with family and friends, new and old.
- Read 52 books – one for every week. This is a goal I set as I returned from studying abroad at Oxford University. It didn’t happen, but in 2012 I will try again. I love reading and I love the learning that comes from it.
- Establish and maintain great health practices. As I said in my 2011 in Review post, I’ve been through some interesting health considerations, especially over the last few months. I’m on the right path, but I want to continue to maintain great health practices and take care of my body and mind.
- Travel. I want to travel more often. The first planned trip is to Portland, OR. If all goes well in the business, I’d like to plan at least one other great trip.
- Learn a new skill. Some skills I’ve talked about on and off include: fly fishing, playing the fiddle, really learning another language (I know basis Spanish), or learning jiu jitsu or boxing. Any one of these things would be outstanding and would add variety and satisfaction to my life.
- Become a great public speaker. The great orators of a given time period are able to inspire and motivate others. I would love to learn the skills and dynamics that go into becoming a great public speaker.