I stumbled upon a great podcast the other day conducted by Pat Flynn at smartpassiveincome.com, which can be found here. The guest on the podcast is Corbett Barr, who hosts an awesome blog here and a great site here which focuses on building traffic to your blog and establishing a thriving online business.
Now, if you’re not interested in blogging, online business, or passive income, this might be a podcast you can pass on. If you are interested, please take the time to check it out.
However, one topic covered was call the ‘Unique Selling Proposition’ and I have to share to spread the word – it applies to anything you are doing in life, not just blogs and websites. The essential message: there are a million other products, websites, blogs, staff consultants, internal sales associates, PR coordinators, etc… So what are YOU bringing to the table that your readers, customers, employer, audience, etc. can’t live without?
What is your story? Can your purpose and drive be summed up in one line that converts would-be-customers into believers? What are you bringing them that they cannot find anywhere else? If you don’t know, you’re probably just treading water.
My problem? I don’t have a unique selling proposition for this blog. It’s great, I enjoy writing, every once in a while I get a few hits. But there is no core, convincing message. I’m not building a tribe. Are you?
I would love to hear what your unique selling proposition is, whether it is in running a small business, starting a new company, selling a product, writing a book, a blog, or something in between, or just in life. Why should people engage with you?
And even better, I would LOVE your help in developing my own USP for this blog. How can I combine my passions for personal development, leadership, entrepreneurship, a belief that young professionals are the future if we can unite around big ideas and principled actions, a love for coffee, and a desire to grow… as a person, as a professional, as a traveller, etc. In fact, I need your help.
Please, tell me what your USP is. Tell me what you find compelling in a given post here. Tell me what other bloggers you are following. I want to connect and I want to build a ‘tribe.’
Corbett and Pat, thanks for putting great ideas out there for free. This is just one of many, and I will certainly keep looking to you for advice.