Classic Seth Godin. He uses blog post-sized topics to drive home his point in this 84 page ‘manifesto,’ as he likes to call this style of book.
You get the feeling that everyday after Godin completes his faily blog post, he writes another for use in a future book. He clearly feels that chapters are old news and makes no apologies for keeping it short and sweet. What is interesting about the style is how difficult it becomes to find a stopping point… After all, reading one more page-long topic takes less than a minute and with only 84 pages you can finish the book in a little over an hour.
If you are a Godin fan, I don’t think you’ll find much new information here. The ideas from Linchpin are pervasive and echo throughout this short book.
The main point: start things and see them through to shipping. If it doesn’t work the first time, try, try again. The more you attempt, the more likely you are to fail… but more importantly, the more likely you are to succeed. Don’t shy away from ‘poking the box’ to see what works and then going back for more after adjusting for lessons learned.
It’s cheap, it’s short, and it’s a good introduction to Godin’s style and thought-process. I’d recommend picking it up for those in a hurry and those wanting to test the waters of the Godin universe. For a more intriguing and fuller-bodied set of ideas, I would recommend Linchpin over Poke the Box.
I’m picking up steam on the reading list and I’ve decided to republish the list with updated progress every ten books. Hopefully that will be coming your way soon.